6.5 x 55 llc

A Responsive E-Commerce Site Design & UI/UX Case Study

THE PROJECT:

A responsive e-commerce web app that enables customers to easily shop for parts, components, and accessories for the legendary antique Swedish Mauser rifle.

View the 6.5 X 55 Brand Story here.

my role:

UI Design
Responsive Design
User Stories
User Flows
User Testing

User Stories #1

As a new user, I want to access the inventory without having to register, so that I can make sure this store has what I’m looking for before having to create an account.

I want to be able to place multiple items in a shopping card, so that I can purchase more than one item at a time.

As a customer, I want there to be a variety of payment options, so that I can choose the payment method that suits me best.

User Flows

Low-Fidelity Wireframes

I want to be able to place multiple items in a shopping card, so that I can purchase more than one item at a time.

Medium-Fidelity Wireframes

I want to be able to place multiple items in a shopping card, so that I can purchase more than one item at a time.

User Testing

User #1

APPRECIATIVE:
Looks beautiful!
Very easy to go through the process of adding items to my cart.

OPORTUNITY:
Might need something to signify the ability to scroll from left to right when viewing images of items at the top.

User #2

APPRECIATIVE:
A super easy app to use!
Super awesome logo!

OPORTUNITY:
I don’t feel like the circles within the bottom navigation menu drew my attention very well. They need to be more prominent.

User #3

APPRECIATIVE:
Love the that the name of the cart is your “ammo box.”

OPORTUNITY:
Maybe “Saved Parts” should be “Wishlist” or “Favorites.” We want ratings, so perhaps a different icon than a star for “Wishlist. We don’t want a heart. Too feminine for a gun parts store.

6.5 x 55 llc Styleguide

Multi-item Cart Funtionality

I want to be able to place multiple items in a shopping card, so that I can purchase more than one item at a time.

Seamless Shopping Experience

Featuring custom wishlist icon modeled after the Swedish crown mark that signifies the authenticity of each rifle and collapsible item description viewports.